Gary Vaynerchuk: What Entrepreneurs Should Know Before Pitching In 2019

Gary Vaynerchuk is a serial entrepreneur and chairman of VaynerX. He holds dozens of startup competitions every year including the WeWork Creator Global event in Los Angeles. He sat down with Forbes magazine to give an insiders perspective on keys and trends to help any purpose-driven founders and startups.

Vaynerchuk says:

I don’t like coming into a pitch night with preconceived notions about who should win, so I actually don’t do much research beforehand. Instead of poring through decks, I first have to be there and listen to the pitch where I ask myself three fundamental questions: Do I think it’s a successful business? And if it’s not, the conversation ends there. But if I do believe in the business idea, I next ask myself whether I believe this person has the capability to drive the mission of the business. The last question is, if things go awry, is this founder also capable of adjusting to that reality and correcting the course? I’m judging the person’s grasp of the technology or industry as well as relying on my decade of experience in Internet investing. It’s a mix of intuition and living in the moment of the founder’s live pitch.

Investing is a two way street, and if investors don’t feel that the founder is at the very least capable of creating and maintaining a successful enterprise, the pitch will be dead in the water.

Vaynerchuk outlines four areas that a startup needs to pay attention to in order to build success.

  • Social Media – founders need to think diversely so as not to be at the mercy of a short term trend.
  • Creating Impact – founders need to be careful about hiding behind the idea of doing good as a PR stunt if they are in a social enterprise. They need to “back up” that they are doing good and creating impact with real numbers.
  • Audience Engagement – Social Media is the oxygen to any startup in 2019. In addition to creating prolific quality content, founders need to be thoughtful about how and to whom their ads are posting.
  • Fundraising – Venture capital, while important, should not be the only source of funding. Look to high-net-worth investors, angel investors, family and friends, as well as startup grants and competitions.

Read more at forbes.com

 

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Get in touch with Launch Module Media if you’re working on a pitch or business development / marketing initiative. We’d like to hear from you.

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5 Ways to Add Impact to Your Hedge Fund Pitch Book

Action, Reaction.

Hedgeweek brings us a simple, five-point preflight checklist for creating pitch books that effective hedge fund portfolio managers never miss.

We’re of course a fan of #4 — Look the Part. Meaning, bring a killer pitchbook to your meetings.

There are five ways to improve the impact of your hedge fund pitch book with institutional allocators, according to JD David, partner and chief operating officer at Meyler Capital.

David says: “We produce a fair amount of marketing collateral… and in the process have exposure to a lot of manager material. While one can argue whether or not a ‘right’ or ‘wrong’ approach exists to building a marketing deck, there is a compelling case to be made that there is definitely a ‘better’ and ‘worse’.”   In conversations with allocators, the deck’s primary purpose is to address some very straight forward questions.   “Unfortunately, many managers we interact with end up treating the deck like a DDQ and pack it full of information. As if somehow, adding more words makes it more ‘institutional.’”

Here’s a quick breakdown of the main points from this excellent article:

1. Eliminate the extraneous – The marketing deck is just one step in a long communication process. From a marketing perspective, the deck isn’t designed to “sell” your fund, it’s designed to help advance the dialogue.

2. Speak English – Industry vernacular can be necessary in order to effectively communicate certain points of your message, but syllable counts shouldn’t get confused with sophistication.

3. Make a statement – This is actually the easiest hack of all, but sadly, the hardest to convince people to incorporate into a deck.

4. Look the part – From oil well firefighter, Red Adair: ‘If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur’.

5. Practice – There is not a professional presenter in the world that gets up in front of an audience without a boatload of practice.

hedgeweek.com

Read more at hedgeweek.com

 

Do you have a project?

Get in touch with Launch Module Media if you’re working on a pitch or business development / marketing initiative. We’d like to hear from you.

CONTACT US

Get the results you want. Call (844) 200-6160 or write us now.

Introducing your Bank or Fund with a Well-Designed Pitch Book?

new york banking pitchbook design

This week at Launch Module Media, we’ve been hired to develop and upgrade, for an investment group and a hedge fund, short (south of 20 slides) PowerPoint presentations (generally known in banking as ‘Pitch Books,’ or, when I worked for Bear Stearns, ‘coasters’ (you put your drink on them while putting together the deal)).

Most of the time, we work on the shorter, more visually dynamic, presentations that financial companies (especially newer or startup-phase) need to attract institutional or private investors and business in general. These PowerPoint decks tend to have a slightly more sales feel and are not so dry graphically as the big M&A monster books you might see at a major IB.

Thinking over how we can do a better job on finding and serving this very specific market for design product, I did some reading on the Web and found an amazing overview of the structure of banking pitch books. What’s In a Pitch Book?  is a 2,622-word post written by Brian DeChesare, founder of Mergers & Inquisitions. A quick, well-documented read — this is the best synopsis/article on the subject I’ve seen. Valuable not just for nascent bankers, but certainly for designers like me as well. I’ll quote the part of the post that refers to the type of presentations we’re working on for our financial Clients this week.

Market Overviews / Bank Introductions

This is the simplest type of pitch book – it’s usually around 10-20 slides that introduce your bank and give an overview of recent market activity to “prove” that your bank knows what it’s talking about.

Common elements:

1. Slides showing your bank’s organization, the different departments, and how “global” you are.

2. Several “tombstone” slides that show recent deals your bank has done in a particular sector. So if you’re presenting to Exxon Mobil, you might show recent energy M&A deals, IPOs, and debt offerings you have advised on.

Along with these, you might create “league table” slides that show how your bank ranks in different areas like tech M&A deals, equity issuances, and so on.

3. “Market overview” slides showing recent trends and deals in the market and data on how similar companies (“comps”) have been performing lately.

These types of pitch books are the least painful for investment banking analysts because you mostly just copy slides from elsewhere and update existing data.

Some banks don’t even use these types of presentations at all – they’re more common at smaller banks where you actually need to introduce yourself.

So, I definitely recommend checking out Mergers & Inquisitions. If you are in banking and need to introduce your fund or group to clients and investors, do feel free to check in with us here at Launch Module, and we’ll help you take your pitches to the next level!