How to Create Investor Pitch Deck Financial Projections

The financial projections slide is a crucial part of an investor pitch deck.

After creating a compelling presentation of your company’s background, values, problem, solution, and so forth, the financial projections crown the pitch by painting a realistic picture of the business’s financial future.    

Financial projections for startups

Your startup’s financial projections help investors understand the business’ potential. They ought to have a realistic view of your anticipated business growth. As a startup, you may not have much historical data to work with. Nonetheless, you don’t want to underestimate your business potential by giving too low projections or going overboard with exaggerated figures. Either of the two scenarios may portray your business as non-viable and lead to rejection.

Financial projection startups

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5-year financial projection template

Research indicates that equity investment has an average time to liquidity of five years. Preparing a five-year financial projection gives more credibility to your pitch deck, as it allows the investor to evaluate the business viability by observing the anticipated growth trend. 

Your investor pitch deck financial projections should have at least five crucial components, namely;

  • Sales projection 
  • Expense projection
  • Income statement projection 
  • Balance sheet projection
  • Cash flow projection 

How to present financial projections

If your business has been operating for at least a few months and you use accounting software, you have an excellent place to start. Software such as QuickBooks Online, Xero, or Sage allows you to pull the financial statements you need to prepare the projections. Once you have the statements, you can then work out the figures or feed them to a financial projection template such as ProjectionHub for more accurate and faster results.

However, if you don’t have any previous data, you can research the industry to get more information on the target market, sales performance, growth trends, and other valuable data. 

ProjectionHub website

Update: Interview with ProjectionHub Co-Founder

Leslie Morales, CEO, Launch Module MediaToday we’re talking with Adam Hoeksema, Co-Founder of ProjectionHub, which you can find at Thanks for meeting with us today. So, Adam in the investor presentation space, we see a growing need for financial projections that add real value to the pitch. Can you tell us a little bit about ProjectionHub?

Adam Hoeksema, Co-Founder, ProjectionHub – Yes, absolutely. So, I started ProjectionHub back in 2012 with my brother, and the original goal was to create a TurboTax for financial projections. So, we wanted something that would easily walk a user through creating their own projections. Especially someone that maybe wasn’t that comfortable with Excel. And so we built out a web app that does just that – it helps entrepreneurs create financial projections. And kind of similarly to TurboTax or if you have a really complex tax situation, you might get to the point where you outgrow TurboTax and need to hire a CPA. So similarly, we have a CPA on staff, Grace Cisna, who helps our clients. We create custom financial models in Excel if our software isn’t quite, you know, flexible and powerful enough for what they need. And then also we kind of take those custom financial models and generalize them and turn them into financial projection templates that we are selling on our website as well. So, we kind of have that full spectrum of, you know, web app if you want to do it yourself kind of quick and easy to an Excel template if you like Excel. And then all the way to a custom financial model built by our CPA.

Financial projection software applications

LM – So is it kind of like Google Docs or Google Sheets where you have the option of either working in the ProjectionHub application, or you can work on it on the native product like Excel?

AH – Yes, except you can’t go back and forth. You can export from our ProjectionHub software. You can export it into an Excel spreadsheet or Google Sheet but if you build an Excel file you can import that into the software and then start using that within the software. The back and forth compatibility would make it probably not impossible, but just really difficult and so we’ve not done that development.

LM – I don’t think people would need that necessarily. So, ProjectionHub is not Excel templates plus customized projections. ProjectionHub is actually an application.

AH  Yes, we do have a Web application. I think like many founders, we’d like to build a software as a service model that gives you recurring monthly or annual revenue. So, that was kind of our initial idea. It would be great if we could create a recurring revenue business on this ProjectionHub Web application. I think what we’ve learned and over time is just, and I think we knew this from the beginning, but projections tend to be more of a one-time thing that you need. You’re not working on your projections every day and so it, does it make great sense as a –

LM  Have a monthly subscription?

AH – Yes, so some people still do use the Web app and subscribe, and they will use it for kind of a season of the company you know. Maybe there’s a year or two where they really need it on a regular basis, and they subscribe but we’ve also come to the realization that a lot of people just want something that’s for their one-time capital raise.

LM – Yeah, and then they’ll use it again in two years when they do the next round.

AH – That’s right.

Venture capital financial projections

LM But I can see a VC or a venture capital firm using ProjectionHub monthly for their portfolio companies. Or someone like Y Combinator or somebody who’s using it on a regular basis.

AH – Yes, we run into that from time to time, but you know, there’s always the challenge of – Excel is ultimately flexible and so, it’s like, well we don’t want to just rebuild Excel. That doesn’t make sense. So, then kind of by the nature of, of not doing that there are some limitations to what the software does, and we just find that after a while folks kind of, if they get a certain level of sophistication they probably are still going to end up back in Excel where they can really do anything they want, whereas ProjectionHub the Web application is maybe better for a quick financial model, and also for those that are intimidated by Excel which is – it can be pretty intimidating. So.

LM – Well, yeah. (Laughter.) Let’s move on another question that we were focusing on. So, what would you say a seed stage startup should show on a business model slide to get the attention of investors? Generally, the three- or five-year projections or revenue models at this stage are somewhat lacking. Do you think VCs like to see the forward-looking financial planning from founders even if it’s pure conjecture?

ProjectionHub at a glance tab

ProjectionHub At-a-Glance tab.

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Startup business plan

AH – What we’ve seen is investors want to see that you’ve at least thought about how you’re going to make money and how the model is going to work, and whether your planned business model actually is an investable opportunity. I can think of an example of a company I was working with. They had a musician promotion marketplace. So, the idea was musicians looking to hire PR and marketing professionals to help them promote their music. You’d have marketing professionals on the other side of the marketplace looking for work. And so, the marketplace – it was growing but it was really very niche and when we worked on the financial projections for him, we realized that based on the size of the market it’s going to be really, really difficult for the investors that they were hoping to get to ever have a meaningful kind of outcome. They process $1 million worth of work that felt like a big accomplishment, that was really great, but the marketplace got maybe ten percent of that as a platform fee. So, all the work it took to get $1 million worth of transactions and they have $100,000 in revenue to show for it. It just – when we went to the projections – that just showed, hey, this probably isn’t investable and so I think a key takeaway is that you should work through your unit economics like customer acquisition costs, assumptions and lifetime value, customer churn rates, margin on your products and services and then kind of layer in your total market to see, do you actually have a chance not, not that we’re necessarily projecting that we will but is there, is it even possible to have outsized returns for investors with my product in my market. So that tends to be the exercise I try to help founders go through.

LM – Well, that could be very valuable, very valuable, to founders because not only are they working with you or with ProjectionHub software to build their projection model slide but they’re also doing a deeper dive on what the opportunity is and maybe the opportunity isn’t there. And before you go out and spend all the time and effort, and, you know, trying to find venture capital, you have to know first that you’ve got hockey stick style returns built into your pitch. If you don’t, they’re not going to look at you and you’re going to get passed over. No sure what the figure is, but most VC early-stage pitches get rejected for different reasons. I think this is a reality check for – Do you have a viable business here or not? That’s really the key. You could have the most amazing idea, but if your quote unquote foundation really doesn’t match up to your vision of what you see. This is your reality check that tells you it’s probably not going to work so move on to the next idea. Adam, what do you think about that, in terms of – because we do pitch decks, we don’t want to tell people, hey, you shouldn’t do a pitch deck. (Laughter.) But the projection model, projection – they come in all titles – revenue model, road map, financial projection. We tend to do a roadmap/ business model slide kind of built together.

AH – Sure.

LM – Since investors don’t invest in outlines or ideas. Or they don’t invest in a table of contents. They invest in chapters. Right? They invest in something that they can realize as being viable and not just viable as a profitable risk. But a company that at least in the early stages looks like it could win because they’re betting – You know what? VCs, it’s a lot like the old record industry where they would sign twenty bands. Knowing that only one band was going to make money.

AH – Right.

Startup revenue model

LM – You know, but the band still has to have a great demo to get signed and it has to have a following and you know, and all that stuff, and social media. So what do you think about that? What I’m trying to say is projections is a slide where startups usually don’t do anything at all that’s meaningful. They do the most rudimentary three- or five-year kind of revenue model like if we sell this many licenses, we’re going to make this much money, but they don’t model it, they don’t say what they have to do to sell that many licenses.

AH – I think what you’re saying makes sense and kind of the first point about what you said. We, using a musician, an artist needing – they still need to have a good demo, they have to be good, right? And that just kind of put them in the game with a chance to have outsized returns. So, I think that’s the first step in projections is just making sure that if you’re pitching for some investment that your business model can demonstrate and show it financially that it has the chance if you perform well, if you execute well, you will have outsized returns. In that particular example I was given this niche music promotion marketplace. We talked about the need to expand your market. So that you have a larger addressable market so it has a chance of being investable and, sometimes that might be possible. This was just their entry into their first market and they’re going to expand but it also might be the case that, no our product really isn’t going to work for other markets. So, you want to kind of figure those things out and figure out if your current business model is investable before you show up to pitch and get asked those questions. (Laughter.)

LM – Absolutely, and that’s what happens. They’re flat footed when asked. Because angel and seed stage startups might not have the experience getting in front of VCs to know that – first of all, they’re not going to, in most cases, be able to deliver their pitch front to back without being interrupted. And then, they also need to know, and this is, I think that projection slide is, is the one slide you don’t want to be flat footed on because you’re supposed to be a CEO, right? How can the CEO not know how your company makes money? But a lot of founders just haven’t done that calculation yet.

AH – Right.

Pitching VCs at angel or seed stage

LM – What do you do at ProjectionHub with an angel or seed stage? Where they don’t have much traction? They don’t have any revenue at all. Maybe they don’t know exactly what their addressable market is. That’s another slide so that’s something that they would need to work on. For the financial projection slide are they able to use one of your templates or your software to figure this out on their own? Or do you think an angel or a seed stage to play, to be successful, needs to invest in more customized work on their modeling? Because what you guys charge for models is really affordable if you consider what it would cost to have a finance person, or an accountant, or to have a CPA take a look at the company.

AH – Yes.

LM – Let’s talk about budget briefly.

AH – Sure.

LM – And let’s just put some numbers down. Let’s say, you know our pitch decks start off at about $5,000. And we don’t just do design, we also help with the story and so we charge a little bit of a premium for what we do. We do very customized work and we also have unlimited revisions which nobody in the industry has. So, we charge a little bit more than a design shop that just does slides might charge but we charge a lot less than a big agency would. So, let’s say I’m a startup founder and I’m ready to pull the trigger on $5,000 to get in the game and get a deck together. One that’s going to give us an opening, some entry with VCs. What would it cost me to get a customized model for my pitch deck? Given that I don’t have much traction, much revenue, you know, but I’ve got some of the other pieces there. Can you talk about a number or is that just a case by case?

ProjectionHub financial statement

ProjectionHub Financial Statement tab.

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Custom financial projection pricing

AH – Sure. Typically, that’s somewhere around a $1,500 flat fee project for us especially when they don’t have a lot of revenue or traction yet because there are just limited complexities by trying to integrate what are your actual financial results into a projection. That’s where things can get a little more expensive. But in the seed stage, in the early stages, what we’re really trying to do is help you think through how does a business like yours generate revenue. What are the assumptions that we need make in terms of cost to acquire visitors to your website, what percentage of visitors sign up on the site for a free trial? What percent convert? How long do they stay as customers? You know all those assumptions we’re trying to help you put those together into a model and then make sure that your assumptions are not completely out of line or out of whack from what we normally see.

LM – Right. But you can do all the calculation for the founder so that they have a fairly mature looking five-year model.

AH – Right.

LM – And then, what happens, let’s say you’re the founder, I’m a venture capital investor.

AH – Yes.

LM  And we liked the model with what you plugged in. Now, what if the VC says to the founder – what if they want to dial in different numbers on the model, right? Can the founder then say absolutely I’ll get back to you with that or could they put a couple of different tweaks in the appendix of the deck and would you guys be able to help them do that?

AH – Yes, actually, and this is something that I think is under used – but that I think is really cool – which is that all of our kind of tech related, investable type of templates that we have come with the investor dashboard that allows for that idea. It allows the investors to go in and kind of side-by-side change some of the key assumptions on one tab of the spreadsheet and then see the impact to the projections. And so it’s built for that exact use case. You know, you send the model to the investor, and say hey, look at the investor dashboard tab and if you want to play around with your own assumptions, go for it.

LM – That’s really cool. Would that be included with a model if they hired you to do custom modeling?

AH – Yes and that’s actually built into all of our, you know, even just our $99 templates that you would buy. If you bought the enterprise SaaS template, that investor dashboard piece is built in there.

Financial projection templates

LM – Great so tell us about this Enterprise Software as a Service financial projection template we’re looking at with you.

AH  Sure, so the enterprise SaaS template is one of the templates that we have for sale on the website and they all kind of follow the same basic structure and layout. So, what we typically do – a lot of people will just by the template, and if you’re comfortable with Excel and you want to put the time into customizing it yourself, it’s totally unlocked and then you can do that. So a lot of our businesses are making updates and customizing to create an exact fit for their business with one of these templates.

LM – What if I’m a startup founder? And I just don’t know how to fill it out – things like operating expenses, loan interest expense, depreciation and amortization, tax. Will you help me?

AH – Sure.

LM – Will you help me, with your experience, gauge what those values should be over a five year projection?

AH – Yes. We’re going to try to understand your specific plan, right? How you’re intending to run the business, and try to make sure that the projections match that business plan really but, but then also we’re going to be just making sure that the different ratios and margins and whatnot kind of pass the sniff test. If your different ratios for expenses are just way out of line from what we’ve seen normally when we’re working with others we’re going to highlight that and just make sure that there’s a reason that you’re different than others that we’ve worked with.

LM – So, if I’m in a template that I buy at ProjectionHub. And I go to input revenue and costs, sales or if I want to go to the income statement or if I want to go to input assumptions. It says in the template: Need help? We can help you fill out or modify this template. Contact us with your support email, So what does that mean? What kind of help can I get on a template that I bought before I got to go to the next level and get a customized model?

AH – Sure. Typically, the most common changes tend to be on the revenue model. So, they may tell us, hey, we’ve got these two distribution partners, we want to grow that by X percent per year month, then can you build that into the revenue model.

LM – OK cool. How do you bill for that work?

AH – Hourly at around $100 per hour.

Template vs. customized financial projection for startups

LM – Oh great. So there is a way to bridge between a $100 do-it-yourself template and the full service $1,500 custom model package. Which is great. And we’re looking right now at an enterprise Software as a Service template. So obviously you have all kinds of templates available at

AH – Yes, for sure.

LM – I want to know more about the investor dashboard. How do people use that? Do they send this whole excel file to their prospective investor or do they make a few modifications and maybe put alternate models in the appendix of their pitch deck or their business plan?

AH – Both are good strategies.

LM – Tell us how you came up with the investor dashboard idea and how people deploy it and what it means.

ProjectionHub investor dashboard

ProjectionHub Investor Dashboard.

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ProjectionHub Investor Dashboard

AH – Yeah, so the idea was we want an easy place to be able to take some of the key assumptions for your revenue and expenses and visualize it on one page. What you have in there is a default, basically, what you’ve put in throughout the model and then right next to it is an easy spot for the investor to go in and make their own changes. So you’ve got your original income statement and then the modified income statement.

LM – So the founder or the CFO comes up with the original income statement and then you share this with the investor and the investor can change the assumptions and come up with a modified income statement. All the formulas are already here in the template.

AH – Right. One of the things that we were running into is, people were asking us to run scenarios doing a good, better, best, or, above expectation, below expectation, to kind of three different scenarios.

LM – Right.

AH – If the investor wants to see what things look like with their own assumptions built in – that was the idea for the dashboard.

LM – So, who built the ProjectionHub templates? They’re really powerful considering what the cost is. And if you’re at angel or seed stage and you have this level of financials you are so far out in front of the competition. Beyond having just the usual throw-a-dart-at-a-dart board five-year revenue model. Which is usually nothing more than – if we sell this much software or we sell this many devices in year one through five, this is what our revenue will be.

Financial model built by a CPA

AH – I built the very original version that we built ProjectionHub on, and then a couple of years ago, Grace Cisna, our CPA, joined the team. She took my initial effort and made it into something much more powerful as a kind of standard. Also, learning from our customers – how we can make things better? I think this particular template, it’s version 2.3. So we’ve had multiple versions as we try to improve them.

LM – Thank you for sharing this with us. This is way more than we anticipated would be in one of these $99 templates. It’s everything you need beyond Series A, into Series B and C. This is the type of material that we received from a Series B startup where they already have a C-suite financial asset, right?

AH – Right.

LM – And if you’re an early stage start up and you have this level of modeling, I really think it’s going to impress investors. What are some thoughts on what ProjectionHub is offering with these products and what are you offering that other modeling outfits are not?

AH – I think we’ve worked to build a really strong base model that I feel confident in from a CPA and GAAP level. I think we give a lot of value for clients to do modifications and customization really quickly because the templates are all kind of built on that same base. And it just allows us to provide a service at a lower cost and a faster turnaround than most.

Financial models for various industries

LM – OK great. So what about different verticals in startups? You’ve got tech, obviously, apps, artificial intelligence. Cannabis. Cryptocurrency. What else, what are some trending areas? What happens if you’re in a real, you know, technical – we’ve done a lot of biotech. How do the models change, or do they change?

AH – Yes. With biotech for example. The length of time to potential revenue and, there’re a lot of regulatory moving parts to that. We don’t get a ton of financial modeling requests from that. We’ve done a little bit, but I think part of that is just because every investor knows it’s hard to financially model where, you know, everything relies on FDA approval or something. It’s either home run or it’s nothing. But, yes, a lot of marketplaces. We do a lot of two-sided marketplaces and then hardware plus SaaS models as well. We do, do quite a bit of that.

LM – What would be the hardware? Plus SaaS? You mean a phone or no?

AH – Yes, it could be a phone, but it could be a piece of equipment.

LM – Oh, like they have at the dentist where they 3D model your tooth and stuff like that and then they have really expensive software that goes with that.

AH – Yes, or something more consumer facing. You could have something like Fitbit – that type of a thing – you know some activity tracker that you want to upsell a premium SaaS offering as well. Medical devices. We had one that was an ultrasound type mobile unit.

LM – Cool.

AH – That had software with a monthly fee in there as well.

LM – Okay. Well, long story short, you guys have done a lot of different areas in the startup space with financial modeling.

AH – Yes.

LM – So we talked about seed stage. What about later stages? Series A. Series B. How do your custom models develop as there is more traction, revenue, data on burn rate, etc.? How do people use the product differently when they have more data to model with?

CFO alternative

AH – Yes, that’s a good question. So, I think as a company is growing and then they may start to have a CFO or fractional CFO or something like that, once you get to a certain stage – either Series A or Series B – at some point, you’re going to have some internal staff or some outsourced, ongoing CFO type person. And so we might get called in where, hey, we have, or you created this financial model for us previously. We actually have some real data now that we’d like to keep track of in here as well. And can you just make some customization and updates for us? And so, that’s probably the most common thing that happens is we’ll build an initial model and then a year later someone comes back.

LM – Makes sense.

AH – We’d like to make some updates but you know the spreadsheet better than we do, so why don’t you guys just do it for us? And we’re happy to do that. I think the one thing I would say is once you have real data – I think from an investor perspective it’s the real data that they’re going to be most interested in and less interested in the projections. But I would say that cash flow projections become the most important piece.

LM – Aha.

AH – And so really, you don’t want to go out and raise with the expectation that you’re raising enough for eighteen months and then because you didn’t understand your cashflow model well enough you’re back in nine months. Unless it’s because you’re just experiencing rapid growth. Well then maybe that’s okay, but if it is because you didn’t understand your cashflow model, you’re, you know, you’re going to be in trouble.

LM – As far as having internal CFOs, I think startups when they’re looking for their next round a lot of times need help storytelling with the information that they have. You know, everybody at a tech startup knows how to use PowerPoint. Right? But they still look for help with their pitches because it’s a storytelling document. It’s not a business plan.

AH – Right.

LM – It needs to generate an emotional response and you use the phrase “outsize returns.” That’s what they want to see. So I could totally see a later stage coming to you guys even if they hadn’t worked with you before. Because I have a feeling you might be able to take too much data and turn it into a compelling slide or two with your modeling.

AH – Yes, we do that.

LM – Let me go on to what are some other areas in the financial projections space where you feel business leaders might be missing an opportunity to paint a compelling picture of their future performance through projections, when they are pitching either for venture capital or for sales. This could be any industry small or large.

startup financial projection

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Helping startups and small businesses with financial models

AH – We’ve talked a lot about the tech-related businesses that have kind of the high potential for outsize returns. I think one of the other things that we, we’d like to do is help smaller businesses, small business owners that are thinking about investing their own money into their business. We can help them think through the projections and just make sure that before they cash out the 401k or however they buy into this business, before they start the brewery or the coffee shop or the food truck or whatever it is that they go through the process of creating projections. Just so they understand that, if maybe my best case might be $100,000 annual profit and I’m going to invest $500,000 into this to get it started well, I don’t think – I think I could do better and it’d be a lot less work if I just had a diversified portfolio you know stocks and bonds or something, right? So before you’re really going in and putting all that effort and money into starting a high-end business it’s going to help to just see what the numbers could look like and make sure that you, you’re kind of eyes wide open going into it.

LM – Yes, because that mom and pop let’s say consumer packaged goods, for example, we’ve had some of those startups and then we also have a large CPG fund called CAVU Ventures and they raised the fund just for consumer packaged goods and they raised close to $200 million. But for the person that’s pre-funding who wants to get their product on the map. You’re talking about whether it’s a brewery or energy drink or power bar or something like that. You can help them even in the very beginning. Affordably.

AH – Yes, and those tend to be even cheaper just from a pricing perspective. I mean just because we’ve done so much of the work on building out these templates. We have such a great starting point we just have a head start. So if you’re starting a brewery or starting a coffee shop or whatever it is or restaurant – we’ve done it before. And so it’s really just a matter of customizing your unique business plan and doing that really quickly.

LM – We talked already about templates versus custom. A big thing that comes up with us is confidentiality. What about people that present to you information about sales, about user base or something else like that. If they’re raising a round and they want to keep this stuff private. Can you speak to that?

AH – Certainly. We’re signing NDA whenever upon request yes, we keep our clients’ information very confidential.

LM – Okay, that’s great. We do the same well. We got a lot out of this conversation and learned a lot. It’s going to help us make better pitch decks for sure. Do you have any final thoughts on using financial projections to take a sales or investor pitch to the highest level?

AH – Yes, I think, again, I think it’s just about going through the exercise and being able to be confident in the process. One thing I guess I would leave it with is that we don’t want for folks that we’re working with to have just have no understanding of how the model works. And so we – whether it’s us recording videos to walk them through so that they can go back and look and see, okay, how does that change affect this? We also, of course, do video Zoom calls and whatnot to work through the projection. So our goal is we want you to understand and know and have ownership of it because that’s what’s going to be expected by the investors.

LM – Exactly.

AH – We don’t want to just be a crutch that’s just “we’re the numbers people” and the founder doesn’t really understand the models. We want to help you understand as best we can.

LM – Okay. I want to ask one last question.

AH – Sure.

LM – If we were asked what’s the number one differentiator at Launch Module, I think we would say unlimited revisions, because nobody does that in our industry. And I think we just bring a different way of doing things. We have a different workflow. We do much more of a hand in hand workflow with clients. We don’t count revisions and we go, we go deep and it’s risky, it’s risky for us to do that, but we do it anyway. Because that’s just what winds up being the best pitch deck, and that’s what we want because we want our, just like you guys, we want our customers to go out and raise beaucoup dollars for their company.

AH – Sure.

LM – So, I would ask you. What would you say are two or three differentiators at ProjectionHub for people that are, you know, shopping for projections?

US-based Certified Public Accountant financial projections

AH – Yes. You know for a number of years, I was doing a lot of the consulting work and custom modeling work myself. And you know I’ve got a degree in accounting and I definitely understand that but I, I’m not a CPA, and about two years ago we had the opportunity to hire Grace Cisna, who’s our CPA, and I think she’s really taking what we offer to the next level. And I feel just a lot more confident that no matter what room the projections are presented in, to just be able to say, they’re still projections but at least they’re prepared by a US-based CPA.

LM – Totally.

AH – That really sets us apart.

LM – Yeah, that’s a big, big deal and US-based is a big deal because but a lot of our competition, they ship everything offshore and get it back and maybe they tweak it a little bit and then they give it back to the customer and they’ve got their hand out for payment and we don’t do that for a lot of reasons. Native English is a big one.

AH – Yes.

LM – One, we write our own stuff, two, security, security and confidentiality. It’s important that this stuff be handled domestically in our opinion. Now, that doesn’t mean we don’t have offshore resources, of course. I mean our web host SiteGround is originally based in Eastern Europe. So it’s not a political thing. It’s a client service thing for us. So, if I’m in an early stage and I can tell my investor, hey, these models are put together by a legit US-based CPA. That’s going to send me out way in front of most of the other people looking for seed stage capital in my opinion.

AH – Yes, we agree.

Leslie Morales, CEO, Launch Module Media – Adam, it was a pleasure talking with you today and we wish you and your brother / Co-Founder and team at ProjectionHub all the best.

Adam Hoeksema, Co-Founder, ProjectionHub – Thanks very much. I enjoyed the conversation.


Rushing through the financial projection slide is a pitfall many startups make in their quest for funding. A compelling investor pitch deck is not complete without realistic financial projections, as investors rely on this information to evaluate a business’s viability.  

If you would like more guidance on preparing your startup’s financial projections, talk to us at Launch Module and let us help.   

Ready to get your Pitch Deck working for you?

About the author

Leslie Morales is the CEO of Launch Module and a Certified High Performance Coach. Learn more about Leslie and her team on our About Us page.