Ignition: The Launch Module Media blog


Where we discuss persuasive media for business. Storytelling. Software. Strategy. Platforms.

Out of the trenches of an evolving, adapting, agile media agency, we report our insights. Time-tested methods of presentation, to cutting-edge tech. On the Web, in the boardroom. Learn how successful brandings, investor presentations, pitch decks, venture capital raises, acquisitions, and exits happen. As communication in business and beyond accelerates, we question the how, the where, the why.

Should You Rebrand?

Should You Rebrand? by Denise Lee Yohn  Your BRAND is valuable to your business and you want to keep it fresh and relevant. If you are considering rebranding, here are some things to consider for a successful rebrand. Reasons to rebrand: 1) Prompt a reconsideration by...

Twitter 10, crowds, and finding your own voice

Twitter was founded March 21, 2006. I watched it pass by for almost 10 years before I picked it up. I never doubted it would be popular. I just wanted nothing to do with it. Heartfelt 140-character obituaries. Check-ins at the coffee shop, the mall, the movies. It...

So what is Anchor? What could this be?

Thanks to Gary Vaynerchuk, I am beginning to grok social media. For the first time, I’ve gotten onboard a platform in its infancy. So let’s see. Following is a direct transcription of my first Anchor ‘Wave,’ no cuts, no edits, no nada. So, what do we have here? What...


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