Ignition: The Launch Module Media blog
ACCELERATION, GROWTH, STRATEGYWhere we discuss persuasive media for business. Storytelling. Software. Strategy. Platforms.
Out of the trenches of an evolving, adapting, agile media agency, we report our insights. Time-tested methods of presentation, to cutting-edge tech. On the Web, in the boardroom. Learn how successful brandings, investor presentations, pitch decks, venture capital raises, acquisitions, and exits happen. As communication in business and beyond accelerates, we question the how, the where, the why.
Branding Bad: Election 2016 and the Painfully High Cost of Marketing on the Cheap
Marketing and Branding. Do it cheap and fast, expect problems. Writing? Same drill. Elections 2016. What a train wreck. I have work I should be doing, but I can't help looking at the arguments I make for care in creating marketing content -- and how sometimes people...
14 Steps to Take the ‘No Thanks’ out of Your Investor Pitch
'No Thanks' is the most common result of venture capital meetings Sucks but it's true. VCs are a lot like pro sports clubs. It costs them little to check out schools (incubators), sports camps (tech conferences), and the old fashioned newspaper. It's in their interest...
CAVU Venture Partners $160mm Fund Flying High with ‘Smart Money’ on CPG Startups
Launch Module Media Client CAVU Ventures have accelerated from concept to cruising altitude with clear skies ahead. The Launch Module team produced an investor presentation for the CAVU Venture Partners $160mm fund in 2015 and we are amped to see these Consumer...
Twitter 10, crowds, and finding your own voice
Twitter was founded March 21, 2006. I watched it pass by for almost 10 years before I picked it up. I never doubted it would be popular. I just wanted nothing to do with it. Heartfelt 140-character obituaries. Check-ins at the coffee shop, the mall, the movies. It...
So what is Anchor? What could this be?
Thanks to Gary Vaynerchuk, I am beginning to grok social media. For the first time, I’ve gotten onboard a platform in its infancy. So let’s see. Following is a direct transcription of my first Anchor ‘Wave,’ no cuts, no edits, no nada. So, what do we have here? What...
Presentations are changing — but it’s not about software | Part 2 of 2
*Update 05/05/15 -- This Article was featured in LinkedIn's Public Speaking and Presenting Channel Communicating with other tribes Something I’ve learned from a Web and SEO expert is that people don’t read Websites anymore. Only Google reads Websites. People bounce on...
Presentations are changing — but it’s not about software | Part 1 of 2
Am I alone in noticing that we as a culture appear to be reverting to communicating like cave dwellers? When I see operating system icons overlaid in my mind on ancient stone, am I receiving special solo enlightenment like the apes in the intro to 2001: A Space...
Inktank: Driving valuation with brand equity and community
When we started working for Inktank, they told us they wanted to be the Red Hat of storage. Now, as it turns out, they are the storage of Red Hat, and that's just as good. In Summer of 2013, Inktank was a dynamic young startup with an expensive suite of branded...
Building the Perfect Investor Pitch with Adobe and FlowVella
The Launch Module (formerly HiFinal) team had a great time presenting at the recent Pitch Perfect NYC, sponsored by Adobe and FlowVella and held at WeWork Soho West. From the FlowVella blog: At FlowVella, we want to help everyone make better presentations. One of the...
Why your startup’s pitch deck isn’t ready for prime time
When it comes to finding willing investors, nothing matters as much as the presentation, or 'pitch.' The business idea, the investment options, the market, and the story behind the company are important. But how the information is presented and what the potential...
The Art of Storytelling in a Presentation
What is easier for you to remember -- A list of statistics and facts that tell why a particular business will be a worthwhile investment? Or one or two stories of the company helping people and showing promising signs of growth? Chances are, it would be the latter....
Making presentations personal – Engaging across audience learning styles
Psychologists over the years have theorized that everyone has different strengths when it comes to learning and mastering new material. Some people might excel when they read something or see images. Other people prefer to listen to content. The VARK method offers...
PowerPoint is still top choice for investor decks
When startups sit down to create a presentation, it feels as though many of them spend more time debating the application or platform they are going to use for the slideshow than they do preparing the actual material. This is one of those times when having too many...
Introducing your Bank or Fund with a Well-Designed Pitch Book?
This week at Launch Module Media, we've been hired to develop and upgrade, for an investment group and a hedge fund, short (south of 20 slides) PowerPoint presentations (generally known in banking as 'Pitch Books,' or, when I worked for Bear Stearns, 'coasters' (you...
San Diego City Auditor Report Wins National Recognition
Congratulations to HiFinal Client, Eduardo Luna, Office of the City Auditor, City of San Diego. We designed their audit report of Fire-Rescue's Emergency Medical Services, which received national recognition in the form of the 2011 Gold Knighton...
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